Fair & Lovely is a brand of Hindustan Unilever. As the name suggests this brand offers cosmetic products which help in skin lightening and brightening. In 1975 it was introduced in Indian markets, since then it has made a special place in the hearts of Indian women. Other than India Fair & Lovely is also exported to different countries like Singapore, Malaysia, Srilanka, Brunei, etc. Important information about Fair & Lovely has been covered in this article which includes head office details (number, address, email id and fax number), social profiles and some important links.
Fair & Lovely’s main ingredient is niacinamide which suppresses melanin which in turns helps in enhancing the fairness. In 1971 Unilever patented niacinamide as well as Fair & Lovely. The target group of Fair & Lovely are people of age group above 18 mainly between 21to 35. It has become one of the most popular cosmetic brands in Indian markets. Over the years it has also worked on its packaging to give an attractive look. It gives confidence to its users by enhancing not just their fairness but their overall beauty. In 2003, ACNielsen ORG-MARG rated it as the Twelfth Most Trusted Brand in India. In 2004 it was identified as a super brand.
It is clinically tested that products offered by Fair & Lovely contain no bleach or any other harmful ingredient. It provides fairness in the safest way possible. The product has been tested in various labs of Australia, UK and Asia. Today millions of people connect with this amazing brand. This brand also works towards empowering women that lead to the foundation of Fair & Lovely foundation which provides scholarships so that women can make their dreams come true. Yami Gautam is the current brand ambassador of Fair & Lovely. Ponds, Nivea, Olay can be considered as it’s rivals.
Fair & Lovely Customer Care Contact Details
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