Cepsa Transforms into Moeve: A New Era in Sustainable Energy and Mobility

Cepsa Transforms into Moeve: A New Era in Sustainable Energy and Mobility

Cepsa, one of Europe's most established energy companies, has rebranded itself as Moeve to better reflect its commitment to sustainable energy and mobility. This transformation, announced on October 30, 2024, is part of Moeve’s 2030 Positive Motion strategy, an ambitious roadmap aimed at positioning the company as a leader in green energy. Here's everything you need to know about this monumental shift and Moeve's future plans.

1. A New Brand for a New Era

• Under its new name, Moeve, the company is launching a phased brand rollout across its offices and 1,800 service stations in Spain and Portugal. The brand redesign, created with the agency Landor, uses colors and design elements that signal optimism and progress toward a sustainable future.

2. Commitment to Sustainable Energy and Green Hydrogen

• Moeve’s transformation is backed by a €8 billion investment plan, with over 60% dedicated to green hydrogen, biofuels, and sustainable chemical production. It is currently developing the Andalusian Green Hydrogen Valley, Europe’s largest hydrogen project, which aims to produce 2000 MW by 2030.

3. Ultra-Fast Charging and Electric Mobility

• Moeve’s 160 ultra-fast charging stations are just the beginning. By year-end, 400 stations will be operational, creating one of the largest electric charging networks in Spain and Portugal. This initiative supports Moeve’s drive toward a decarbonized transportation network.

4. Expanding Renewable Fuels and Green Methanol

• Moeve is making strides in renewable fuel production, with Europe’s largest 2G biofuel plant underway in Huelva, aiming to produce one million tonnes of sustainable aviation fuel (SAF) annually. The company is also investing in green methanol and ammonia plants, in partnership with other global leaders.

5. Decarbonizing the Chemical Industry

• Moeve is actively shifting its chemical production towards sustainability. It now offers biodegradable detergents and renewable materials, with new investments in Spain's first green isopropyl alcohol (IPA) facility to reduce reliance on fossil-based resources.

6. Phasing Out Oil Assets

• As part of its commitment to sustainability, Moeve has divested over 70% of its oil assets, including its exploration operations in Colombia, Peru, and Abu Dhabi, as well as its butane and propane divisions. These moves underscore Moeve’s mission to drive the energy transition by prioritizing sustainable resources.

7. Strategic Collaborations for the Future

• Moeve has formed alliances with over 60 companies, establishing maritime corridors between Algeciras, Huelva, and Rotterdam and expanding biomethane plants across Spain. These partnerships support both Moeve's sustainability goals and Europe’s REPowerEU energy strategy.

8. Positive Motion Strategy and Future Vision

• Guided by its 2030 Positive Motion strategy, Moeve aims to provide affordable, sustainable energy solutions and help customers achieve their decarbonization goals. The company’s corporate foundation, Moeve Foundation, will continue to support social and environmental causes, aligning with its long-term vision for a fair and inclusive energy transition.

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As Moeve embarks on this exciting transformation, it’s clear the company is not only rebranding but redefining its entire approach to energy and mobility. Moeve’s goal to shift the majority of its profits to sustainable activities by 2030 is a significant step forward for the energy industry, setting a powerful example for companies worldwide.