Allen Solly Launches New Brand Identity and Unveils Largest Store in Hyderabad

Allen Solly Launches New Brand Identity and Unveils Largest Store in Hyderabad

Hyderabad, October 28, 2024 – Allen Solly, a leading name in the Indian fashion landscape and part of Aditya Birla Fashion and Retail Limited (ABFRL), has unveiled its fresh brand identity with the launch of its largest store in India. Nestled in the heart of Hyderabad’s Banjara Hills, this three-story, 5,300 sq. ft. store is set to provide a world-class retail experience, elevating Allen Solly’s legacy as a premier fashion destination.

A New Visual Identity in the Heart of Hyderabad

The newly launched Allen Solly store introduces a refined visual identity that encapsulates the brand’s heritage, including nods to its Nottingham roots and the iconic Stag logo. With its contemporary design and customer-centric layout, the store allows shoppers to immerse themselves in a seamless retail journey, showcasing Allen Solly’s vast collections that span across 10,000+ styles, an exclusive wedding studio, and on-site professional tailoring services.

An Extravagant Selection for Every Style

Allen Solly’s flagship Hyderabad store caters to diverse style needs with distinct floors dedicated to men, women, and juniors. Shoppers can explore everything from smart casuals, sophisticated formals, premium wedding attire, chic workwear, and vibrant weekend collections. The men’s section features Allen Solly’s renowned smart casuals and business attire, perfect for the modern professional. Women have a wide selection of contemporary outfits ranging from elegant office wear to stylish handbags and relaxed weekend styles. The juniors’ collection is filled with trendy and comfortable outfits, ensuring the younger fashion enthusiasts have plenty to choose from.

A New Chapter for Allen Solly’s Retail Presence

Richa Pai, Chief Operating Officer of Allen Solly, expressed enthusiasm about the brand’s evolution, stating, “With our flagship store at Banjara Hills, we are thrilled to introduce a new retail identity inspired by our Nottingham heritage. This store offers an elevated shopping experience with sophistication and contemporary design, catering to Hyderabad’s fashion-conscious consumers. We are confident it will become a go-to destination for fashion-forward shoppers.”

This flagship store reinforces Allen Solly’s commitment to redefining retail shopping in Hyderabad. From the personalized services offered by professional tailors to the impressive range of menswear, womenswear, and juniors’ collections, this store is set to attract fashion enthusiasts from across the city.

About Allen Solly and ABFRL

Since its debut in India in 1993, Allen Solly has played a transformative role in the Indian fashion industry, pioneering the ‘smart casuals’ category and redefining workwear with its ‘Friday Dressing’ concept. With its extensive presence across men’s, women’s, and kids’ fashion, Allen Solly continues to inspire a new generation of style-conscious consumers in India.

Aditya Birla Fashion and Retail Limited (ABFRL), a part of the Aditya Birla Group, boasts a revenue of Rs. 13,996 Cr and spans an impressive 11.9 million sq. ft. of retail space as of March 2024. Known as India’s billion-dollar fashion powerhouse, ABFRL houses top brands like Louis Philippe, Van Heusen, Peter England, and Pantaloons, alongside exclusive partnerships with renowned international labels, such as Ralph Lauren, Ted Baker, Reebok, and Galeries Lafayette. With its recent acquisition of 51% in TCNS Clothing Co. Ltd., ABFRL is further expanding its reach in India’s women’s branded ethnic apparel market, strengthening its leadership in the fashion industry.

For those eager to experience Allen Solly’s latest offerings, the new store is located at Road No. 2, Banjara Hills, Hyderabad, Telangana 500034. Fashion-forward Hyderabadis now have a new destination that combines modern aesthetics with a deep-rooted heritage, ready to redefine shopping for everyone.

For additional details, contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited | janet.arole@abfrl.adityabirla.com