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What is the Franchise Cost of Ironhill Brewery?

Ironhill Brewery, started in 2017 in Vizag, is a wonderland for beer lovers with its wide range of brews and hip ambiance. Known as the biggest microbrewery chain in the country, Ironhill has expanded to seven locations across Southern India and is gearing up to cover other parts of the country.

Who Are We?

Ironhill Brewery aspires to be a market leader in the craft brewery industry, aiming to expand to 10 operational locations by 2022. The mission is to bring a new lifestyle culture to untapped markets and build a sustainable business model for the growth of the community and culture.

Vision

"Taking the Craft Experience Nationally" Uniting India, its cities, and people with a brand-new signature craft Ironhill experience.

Mission

Expanding the craft beer experience nationwide and bringing unique, high-quality brews to more cities.

Industry Key Insights

• Beer consumption is a significant part of social interactions in India.
• The beer market was valued at 5,533.73 million liters in 2020 and is expected to reach 9,004.74 million liters by 2025.
• The Indian craft beer industry, though only a decade old, is growing rapidly, holding a market share of ~2-3% of India’s beer market.
• The beer market is expanding at a compound annual growth rate (CAGR) of ~10.89% during the 2021 - 2025 period.
• The All India Brewers Association estimates craft beer sales to grow at 20% year-on-year, higher than the 5-7% growth in the overall beer market.

Our Presence

Ironhill started in Visakhapatnam and expanded to Vijayawada, Hyderabad, and Bengaluru. Each franchise has unique features:

• Ironhill Bengaluru: The biggest microbrewery in the world with seating for over 2000 people, spread over 2.3 acres.
• Ironhill Hyderabad: The largest microbrewery in Hyderabad with an average footfall of 400 people per day.
• Ironhill Visakhapatnam and Vijayawada: Pioneers of the brew culture in Andhra Pradesh.

Key Figures

• Brew Types: 200
• Patrons Served: 8+ Lakh
• Beers Sold per Hour: 740 on average
• Average Footfall:
  • Vijayawada: 300 per day
  • Vizag: 370 per day
  • Hyderabad: 400 per day
  • Bengaluru: 900 per day

Why Choose Ironhill?

Ironhill stands out with its bespoke food menu, bar menu, and beer menu crafted for an all-day experience. With interiors and spaces designed for a mind-blowing experience, backed by a seasoned and experienced crew, Ironhill India offers an unparalleled experience.

Franchise Cost and Investment

Initial Investment

• Tier 2 Cities: INR 5,00,00,000
• Metro Cities: INR 12,50,00,000
  • This includes setup cost, franchise fee, training, and other costs.

Franchise Fee

• Tier 1 Cities: INR 1,00,00,000 (One-time fee)
  • This fee covers the use of the Ironhill India trademark, system, marketing assistance, staffing assistance, ongoing business development, brand support, new menus, and other benefits.

Royalty Fee

• 6% of gross sales (excluding taxes and tips)
  • This fee is for continuous support, brand usage, marketing, and operational guidance.

Support System

Ironhill Brewery provides comprehensive support to ensure the success of its franchisees, including:

1. Operational Support: Ongoing training in unit operations, customer service, product ordering, pricing guidelines, and administrative procedures.
2. Site Selection: Assistance with guidelines and resources for scouting and approving the ideal location for the outlet.
3. Accounting, Audit, and Legal Support: Financial and legal oversight to ensure smooth operations.
4. Marketing Support: Development of advertising materials and strategies, consumer marketing plans, and approval of local advertising.
5. Research and Development: Continuous improvement of franchise operations, purchasing, and promotional schemes.
6. Overall Program Oversight: Coordination and planning for the entire franchise system.

Qualifications Required

Ironhill looks for highly motivated entrepreneurs with a love for beer and a commitment to full-time business. A proven track record of business leadership and experience is essential. Franchisees should be self-motivated, self-driven, and enthusiastic about creating good times and managing a consumer-facing business.

Testimonials

Abhinava Pawan (Hyderabad): "I don’t oversell when I say that Ironhill has been one of my safest bets. Very lucrative business model, impressive support, and amazing craftsmanship."

Sri Harsha (Visakhapatnam): "Ironhill is the best place to invest your money in. As someone with no background in owning franchises, I took a big leap with Ironhill and it paid off."

Bhargava Swaroop (Vijayawada): "As a beer enthusiast, I wanted to dive into the same business. Although I had plans to launch my own beer company, Ironhill met all my expectations for beer, business, and owning a company."

Conclusion

Investing in an Ironhill Brewery franchise offers a robust business opportunity with significant support from the franchisor. The brand’s proven system and infrastructure allow franchisees to start their business with confidence and grow successfully. With a focus on customer satisfaction and unique product offerings, Ironhill continues to expand its presence in India and beyond.

For more information or to get started, contact: