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Verifying Gold Jewellery Authenticity with the BIS Care App: Display Requirements for Jeweller Sales Outlets

The Bureau of Indian Standards (BIS) provides a convenient way for customers to verify the authenticity of gold jewellery through the 'Verify HUID' feature on the BIS Care App. To comply with BIS hallmarking regulations, jewellers must inform customers about this feature and display the BIS Care App poster prominently in their sales outlets.

'Verify HUID' Feature

The 'Verify HUID' feature on the BIS Care App allows customers to verify the authenticity of gold jewellery by entering the unique HUID (Hallmark Unique Identification) number. This feature helps customers confirm that the jewellery meets BIS hallmarking standards.

How the Feature Works:

1. Download the BIS Care App: Customers can download the app from the App Store or Google Play.
2. Enter the HUID Number: Customers enter the unique HUID number found on the jewellery.
3. Verify Authenticity: The app displays details about the jewellery, including its purity and hallmarking centre, confirming its authenticity.

Display Requirements for the BIS Care App Poster

To ensure compliance and inform customers about the BIS Care App, jewellers should follow these guidelines:

Ensure Visibility:

• Place the BIS Care App poster in a prominent location within the sales outlet where customers can easily see and access the information.

Clear Presentation:

• Use a clear and legible poster that explains the 'Verify HUID' feature and how customers can use the app.

Best Practices:

• Display the poster near the entrance, customer service area, or checkout area to maximize visibility.
• Include instructions on how to download and use the BIS Care App.

Benefits of Using the BIS Care App

Informing customers about the BIS Care App and its 'Verify HUID' feature offers several benefits:

Enhancing Customer Trust and Transparency: Customers can verify the authenticity of their gold jewellery, increasing their confidence in the jeweller's commitment to transparency and quality.

Demonstrating Compliance: Displaying the BIS Care App poster shows that the jeweller adheres to BIS hallmarking regulations, enhancing the firm's reputation and credibility.

Common Questions and Answers

How does the 'Verify HUID' feature work? Customers can verify the authenticity of gold jewellery by entering the unique HUID number on the BIS Care App, which displays details about the jewellery's purity and hallmarking centre.

Where should the BIS Care App poster be displayed in the sales outlet? The poster should be placed in a prominent location within the sales outlet, such as near the entrance, customer service area, or checkout area, where customers can easily see and access the information.

How does informing customers about the BIS Care App benefit jewellers and customers? Providing information about the BIS Care App helps customers verify the authenticity of their jewellery, building trust and demonstrating the jeweller's compliance with BIS regulations.