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Providing a Magnifying Glass for Hallmark Verification at Jeweller Sales Outlets

The Bureau of Indian Standards (BIS) requires jewellers to provide a magnifying glass with a minimum 10X magnification at their sales outlets. This tool allows customers to verify the details of the hallmark on jewellery and artefacts, ensuring the authenticity and quality of their purchases. By meeting this requirement, jewellers can build trust with customers and demonstrate their commitment to compliance.

Magnifying Glass Requirement

Jewellers must provide a magnifying glass with the following specifications to comply with BIS regulations:

Minimum 10X Magnification: The magnifying glass should have at least 10X magnification to enable customers to see the hallmark details clearly.

Purpose: The magnifying glass is provided to help customers verify the hallmark components on the jewellery, such as the BIS logo, purity mark, Assaying and Hallmarking Centre’s identification mark, and the jeweller’s identification mark.

Guidelines for Providing a Magnifying Glass

To ensure compliance and customer satisfaction, jewellers should follow these guidelines:

Ensure Availability:

• Place the magnifying glass in a location where customers can easily access it, such as near the display cases or checkout area.

Educate Customers:

• Inform customers about the availability of the magnifying glass and encourage them to use it for verifying the hallmark details.

Demonstrate Usage:

• If necessary, provide a brief demonstration on how to use the magnifying glass to check the hallmark components on the jewellery.

Maintain Cleanliness:

• Regularly clean the magnifying glass to ensure clear visibility and a good customer experience.

Benefits of Offering a Magnifying Glass

Providing a magnifying glass for hallmark verification offers several benefits:

Enhancing Customer Trust: Customers can confidently verify the authenticity and quality of the jewellery, leading to increased trust in the jeweller.

Demonstrating Compliance: Offering a magnifying glass shows that the jeweller adheres to BIS hallmarking regulations, enhancing the firm's reputation and credibility.

Common Questions and Answers

What are the specifications for the magnifying glass? The magnifying glass must have a minimum 10X magnification to ensure customers can clearly see the hallmark details.

How should jewellers provide the magnifying glass to customers? The magnifying glass should be placed in an easily accessible location, and customers should be informed about its availability for verifying hallmark details.

Why is it important to offer a magnifying glass for hallmark verification? Providing a magnifying glass helps customers verify the authenticity and quality of the jewellery, building trust and demonstrating the jeweller's compliance with BIS regulations.