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Prominently Displaying the BIS Certificate of Registration at Jeweller Sales Outlets

The Bureau of Indian Standards (BIS) requires jewellers to display their Certificate of Registration prominently at their sales outlets. This certificate confirms that the jeweller is authorized to sell hallmarked articles, ensuring compliance with hallmarking regulations and building trust with customers.

Display Requirements for the Certificate

To comply with BIS regulations, the Certificate of Registration must be displayed in a prominent location within the sales outlet. The following guidelines ensure that the certificate is visible and accessible to customers:

Location:

• The certificate should be displayed in a place where customers can easily see it, such as near the entrance or the main sales area.

Visibility:

• The certificate must be unobstructed and clearly visible. Avoid placing it behind counters, decorations, or other signage that may block the view.

Protection:

• Consider placing the certificate in a protective frame to keep it in good condition and prevent damage.

Benefits of Displaying the Certificate

Displaying the BIS Certificate of Registration offers several benefits for jewellers:

• Building Customer Trust: Customers can see that the jeweller is officially registered and compliant with BIS regulations, assuring them of the quality and authenticity of the jewellery.
• Demonstrating Compliance: Visible display of the certificate shows that the jeweller adheres to hallmarking regulations, enhancing the firm's reputation and credibility.

Steps to Display the Certificate

Follow these steps to ensure the BIS Certificate of Registration is displayed correctly:

Prepare the Certificate for Display:

• Place the certificate in a frame or protective cover to keep it safe from damage.

Select the Best Location:

• Choose a location near the entrance or main sales area where the certificate will be easily visible to all customers.
• Ensure the certificate is placed at eye level and is well-lit to enhance visibility.

Regularly Check the Display:

• Periodically check the certificate display to ensure it remains visible and in good condition. Make any necessary adjustments to maintain compliance.

Common Questions and Answers

Why is it important to display the BIS Certificate of Registration? Displaying the certificate assures customers of the jeweller's compliance with BIS regulations and the authenticity of the hallmarked jewellery.

Where should the certificate be displayed in the sales outlet? The certificate should be prominently displayed in a visible location near the entrance or main sales area, where customers can easily see it.

How can jewellers ensure the certificate remains visible and protected? Place the certificate in a protective frame and choose a well-lit, unobstructed location. Regularly check the display to ensure it remains in good condition.