India, being an agricultural country, relies heavily on milk and dairy products produced by millions of agriculturalists. As the largest producer and consumer of milk globally, India sees about 46% of its milk consumed in liquid form. Despite this, many consumers still prefer buying loose milk from vendors, believing it to be fresher. However, due to rising concerns about milk adulteration with substances like water, vegetable oils, detergents, caustic soda, urea, starch, blotting paper, and even white paint, urban consumers are increasingly shifting to branded packaged milk.
Consumer Voice conducted a comprehensive study on 12 popular brands of polypacked full cream milk sold across Indian cities to assess their quality and safety.
Consumer Voice tested 12 popular brands of full cream polypacked milk but could not rank them as all failed in the total plate count and coliform tests.
Brand Fat % SNF % Cholesterol Calcium Vitamin A TPC (cfu/ml) Coliform (cfu/ml) Yeast & Mold (cfu/ml) Reliance 5.84 9.0 4.67 4.56 4.75 10,00,000 60 1,00,000 Mother Dairy 6.38 9.97 3.02 4.02 5.0 7,20,000 10 2,00,000 Amul 6.23 8.85 4.74 4.41 4.9 8,50,000 30 3,00,000 Paras 6.03 8.62 4.34 3.25 5.0 9,00,000 40 2,50,000 DMS 6.44 8.51 4.59 4.34 4.85 7,80,000 50 1,50,000 Milkam 6.32 8.26 4.55 4.39 4.7 10,50,000 70 3,50,000 Vita 6.80 9.06 4.67 4.40 4.90 8,40,000 80 4,00,000 Aarey 6.10 9.80 4.63 4.54 4.80 11,00,000 90 4,50,000 Verka 6.82 8.87 4.23 3.94 4.85 8,30,000 50 3,00,000 Sanchi 6.17 9.0 4.75 5.0 4.85 7,70,000 60 2,00,000 Saras 6.0 9.54 4.55 4.39 4.75 9,50,000 70 2,50,000 Parag 5.72 9.04 4.68 4.20 5.0 8,10,000 40 1,50,000
The focus on full cream polypacked milk was to evaluate its quality and inherent properties like fat and SNF, which should resemble those of fresh and unadulterated milk.
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