Feedback

Massive Push for Tourism in North East India: Fund Allocation, Tourist Centers, and Engagement Unveiled

The Government of India has made significant strides in promoting tourism in the North East region from 2019 to 2024, with detailed reports on fund allocation, tourist information centers, and digital engagement.

Introduction

Tourism in India's North East region has received considerable attention from the Government, with substantial funds allocated and strategic initiatives implemented to boost the area's appeal. This report covers the details of the funds allocated, the number of tourist information centers established, and the effectiveness of digital campaigns in engaging tourists over the past five years.

Fund Allocation for Tourism in the North East

State-wise Financial Assistance

The Ministry of Tourism has been actively involved in promoting tourism infrastructure across the North East region under various schemes, including Domestic Promotion & Publicity, Swadesh Darshan, and PRASHAD. Here's a snapshot of the financial allocations:

• Arunachal Pradesh: Over ₹146 crores were sanctioned for multiple projects under the North East Circuit and other schemes.
• Assam: The state saw a significant investment, with ₹185.66 crores allocated for developing wildlife and heritage circuits.
• Manipur: ₹117.57 crores were allocated for the development of spiritual circuits and other tourism-related infrastructure.
• Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura also received substantial funds for various projects aimed at enhancing their tourism appeal.

Tourist Information Centers and Digital Engagement

Tourist Information Centers

The Ministry of Tourism has established several Tourist Information Centers across the North East region to cater to the needs of travelers. These centers are strategically located in:

• Guwahati, Assam
• Naharlagun, Arunachal Pradesh
• Shillong, Meghalaya
• Imphal, Manipur

These centers provide vital information to tourists at airports, events, and tourism fairs, ensuring they have access to accurate and helpful resources.

Digital Engagement and Website Traffic

The Ministry has also focused on leveraging digital platforms to promote tourism in the North East:

• Social Media Campaigns: The Ministry's social media handles have actively promoted North East destinations, contributing to increased online engagement and tourist inquiries.
• Website Traffic: The official tourism website has seen a rise in traffic, reflecting the growing interest in the North East region as a travel destination.

Tourist Satisfaction and Complaint Handling

Surveys and Tourist Satisfaction

The Government has not conducted specific surveys to analyze tourist satisfaction in the North East region. However, the feedback mechanisms in place through various platforms provide insights into visitor experiences.

Complaint Handling

From 2019 to 2024, the Ministry of Tourism received 12,408 grievances through the Centralized Public Grievance Redress and Monitoring System (CPGRAMS). These grievances included safety and service concerns, highlighting areas for improvement in the tourism sector.