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Essential Information to Display Inside Jeweller Sales Outlets for BIS Compliance

The Bureau of Indian Standards (BIS) requires jewellers to display specific information inside their sales outlets to ensure transparency and compliance with hallmarking regulations. This information helps customers verify the authenticity and quality of the jewellery and ensures that the jeweller adheres to BIS standards.

Mandatory Information to Display

To comply with BIS regulations, jewellers must display the following information prominently inside their sales outlets:

Components of Hallmarking Marks:

• Display the components of hallmarking marks that customers can look for on hallmarked jewellery. This includes the BIS logo, purity/fineness mark, assaying and hallmarking centre’s identification mark, and the jeweller’s identification mark.

Availability of Magnifying Glass:

• Inform customers that a magnifying glass with a minimum 10X magnification is available for verifying the details of the hallmark on the jewellery.

Availability of Weighing Balance:

• Notify customers that a weighing balance with 0.01 g accuracy is available for verifying the weight of the jewellery.

Contact Details for BIS Queries or Complaints:

• Provide contact details for the nearest BIS office and the BIS Facilitation Centre for any queries or complaints regarding hallmarking.

Hallmarking Charges for Gold and Silver Articles:

• Display the hallmarking charges clearly:
  • Rs. 45 per article for gold jewellery/artefacts
  • Rs. 35 per article for silver jewellery/artefacts

Verification of Gold Jewellery Authenticity Using BIS Care App:

• Inform customers about the ‘Verify HUID feature’ on the BIS Care App and display the relevant poster, explaining how they can use the app to verify the authenticity of gold jewellery.

Guidelines for Displaying Information

To ensure compliance and visibility, follow these guidelines:

Visibility:

• Place the information in prominent locations within the sales outlet where customers can easily see and read it.

Readability:

• Use clear, legible fonts and ensure that the text is large enough to be read comfortably by customers.

Best Practices:

• Group related information together for easy reference.
• Use posters, signs, or digital displays to present the information attractively and accessibly.

Benefits of Displaying BIS Information

Displaying the required information provides several benefits:

• Building Customer Trust: Customers can verify the authenticity and quality of the jewellery, increasing their confidence in the jeweller.
• Demonstrating Compliance: It shows that the jeweller adheres to BIS hallmarking regulations, enhancing the firm's reputation and credibility.

Common Questions and Answers

What specific information needs to be displayed inside the sales outlet? Jewellers must display hallmarking marks components, availability of a magnifying glass and weighing balance, BIS contact details, hallmarking charges, and information on verifying jewellery authenticity using the BIS Care App.

Where should this information be placed to ensure visibility? The information should be placed in prominent locations within the sales outlet, such as near the entrance, customer service areas, or display cases.

How does displaying this information benefit jewellers and customers? Displaying this information helps build customer trust by ensuring transparency and demonstrating compliance with hallmarking regulations, which enhances the jeweller's reputation and credibility.