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Displaying BIS Logo and Hallmarking Information at Jeweller Sales Outlets

The Bureau of Indian Standards (BIS) ensures the quality and authenticity of jewellery through hallmarking regulations. Registered jewellers must display the BIS logo and specific hallmarking information at their sales outlets. This not only demonstrates compliance but also builds customer trust by assuring them of the quality of the jewellery on sale.

BIS Logo Display Requirements

To comply with BIS regulations, registered jewellers must display the BIS logo on the outside of their sales outlets. The display must include the wording “Hallmarked Jewellery available for sale” to clearly inform customers that the jewellery meets BIS hallmarking standards.

Guidelines for Display

The display of the BIS logo and wording must adhere to specific guidelines to ensure visibility and compliance:

Location:

• The BIS logo and wording should be prominently displayed on the outside of the sales outlet where it is easily visible to customers.

Design Specifications:

• The BIS logo should be displayed in its official format without any alterations.
• The wording “Hallmarked Jewellery available for sale” should be clearly readable and placed alongside or below the BIS logo.

Size and Visibility:

• The logo and wording should be large enough to be seen clearly from a distance.
• Ensure that the display is not obstructed by other signage or decorations.

Benefits of Displaying BIS Information

Displaying the BIS logo and hallmarking information provides several benefits:

• Building Customer Trust: Customers are assured of the authenticity and quality of the jewellery, knowing it meets BIS standards.
• Demonstrating Compliance: It shows that the jeweller complies with BIS hallmarking regulations, enhancing the firm's reputation and credibility.

Common Questions and Answers

Where should the BIS logo be displayed at the sales outlet? The BIS logo should be prominently displayed on the outside of the sales outlet where it is easily visible to customers.

What are the specifications for the BIS logo and wording? The BIS logo must be displayed in its official format, and the wording “Hallmarked Jewellery available for sale” should be clearly readable and placed alongside or below the logo.

How does displaying the BIS logo benefit jewellers? Displaying the BIS logo builds customer trust by assuring them of the jewellery's authenticity and quality, and demonstrates the jeweller's compliance with hallmarking regulations.